Categoria: Articoli su riviste
In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies
Crisis communication, social media and natural disasters – the use of Twitter by local governments during the 2016 Italian earthquake
Segmenting cultural event visitors using the latent class approach: the case of “Sensational Umbria” photo exhibition by Steve McCurry
Mapping and Evaluating the Attractiveness of Pilgrim Routes from an Experiential Perspective: the Case of the “Paths through Italy”

The economic-impact evaluation of cultural events: the case of the Umbria Jazz Festival
Measuring propensity of online purchase by using the TAM model: evidence from italian university students

Enhancing customer experience through technological innovation in traditional travel agencies: evidences from Italy

The experiential offering system of museums: evidence from Italy
