Tag: innovation

The experiential offering system of museums: evidence from Italy

di Tonino Pencarelli, Emanuela Conti, Simone Splendiani

in Journal of Cultural Heritage Management and Sustainable Development

ABSTRACT

The purpose of this paper is to propose a new management approach to analyse the processes of museums in the experience logic and, on the basis of such a model, to study the management processes of the National Gallery of the Marches in Urbino, one of the most important museums in Italy.
This study adopted a qualitative methodology and a descriptive-exploratory approach. The proposed model, which aimed to create and manage experiences and transformations in museums, was tested in the National Gallery of the Marches by adopting the case study method.
The empirical research underlined the partial application of the proposed model in the museum under examination and the potential for the museum to improve the offering value to its visitors.
Although a single case was investigated, the present work offers a preliminary theoretical contribution, which is useful for perfecting the conceptual framework and applying it to a wider number of cases.
The management of the National Gallery of the Marches should first plan a greater number of more detailed experiences and transformations around the theme of the Renaissance, and promote the active role of visitors. Second, it should improve the communication of the offer, especially through social networks. Third, personnel (especially front office) should be motivated and trained to create value for visitors.
The paper aims at developing a new management approach for the museums to create value for the visitors and museums by bringing the insight of the experience logic into the field of cultural heritage management.
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Stakeholder e-involvment and participatory tourism planning: analysis of an Italian case-study

by Angelo Presenza, Roberto Micera, Simone Splendiani, Giacomo Del Chiappa

Journal of Knowledge-Based Development (IJKBD), 2014.

ABSTRACT

The purpose of this paper is to explore the potential and challenges
of knowledge management, in particular the use of information and
communication technologies, in supporting stakeholders’ collaboration
processes in the tourism destination by focusing on e-democracy. The term e-democracy was coined to define the electronic representation of a democratic process which aims at obtaining stakeholders active participation in the decision-making process about territorial policies and tourism planning. Despite the growing interest that this concept is gaining both in the academia and in the tourism sector, the related research is still at its early stage. This study was carried out to contribute to fill this gap analysing the case study of an Italian region where an e-democracy project on destination governance is currently going on. The main contribution to the body of knowledge, managerial implications and limitations of the study are discussed and future avenues of research are suggested.

Eco-design e sostenibilità nella nautica da diporto: il caso della regione Marche

by Tonino Pencarelli, Simone Splendiani and Mauro Dini

Sinergine, n. 94, Maggio-Agosto 2014.

ABSTRACT

Obiettivo del paper: Obiettivo dello studio è valutare il grado di orientamento alla sostenibilità delle imprese appartenenti al sistema del valore della nautica da diporto della Regione Marche, sia in termini di consapevolezza strategica che di effettive politiche operative attuate.
Metodologia: Lo studio è stato effettuato applicando un modello concettuale volto a valutare l’orientamento alla sostenibilità (sustainability orientation) delle imprese osservate, attraverso un’indagine prettamente qualitativa. La raccolta dati è stata effettuata attraverso differenti canali: interviste semi-strutturate e analisi documentale.
Risultati: Dall’indagine emerge come le imprese terminali (ovvero quelle a contatto con il cliente finale) si dimostrino maggiormente consapevoli rispetto ai temi della sostenibilità delle imprese che operano a monte della filiera, potendo essere quindi definite come imprese sustainability oriented secondo il modello teorico di riferimento. Lo studio mostra la necessità di una maggiore integrazione delle imprese di fase nei processi di eco-design.
Limiti della ricerca: I maggiori limiti ascrivibili al lavoro riguardano la limitatezza del campione, ovvero l’impossibilità di compiere generalizzazioni, oltre che la mancanza di un’analisi longitudinale, volta a cogliere i cambiamenti dei comportamenti strategici nel tempo.
Implicazioni pratiche: Il successo competitivo nella nautica da diporto dei prossimi anni dovrà fondarsi, oltre che sulle tradizionali fonti di vantaggio competitivo del settore, sulla capacità di realizzare imbarcazioni attente all’eco-compatibilità ed alla minimizzazione dell’impatto ambientale in ogni fase del suo ciclo vita.
Originalità del lavoro: L’originalità del paper risiede nel proporre un modello sintetico di analisi del grado di orientamento alla sostenibilità delle imprese della nautica, comprensivo del concetto di eco-design, per uno sviluppo sostenibile che coinvolga l’intero sistema del valore della nautica da diporto.

Creativity and Innovation in Tourism: the Role of Events

by Tonino Pencarelli, Mirella Migliaccio, Simone Splendiani and Francesca Rivetti

presented at 4th Advantages in Tourism Marketing Conference (ATMC), Maribor, Slovenia, September 6-8, 2011.

published in Tourism Marketing: On Both Sides of the Counter, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall, (Eds), Cambridge Scholars Publishing, 2013.

ABSTRACT

For local tourist systems, the ability to innovate its offering becomes a crucial strategic factor for global competition with other Destinations. Innovations can be encouraged by both businesses and enterprise networks. It is one of the most important ways to meet the needs of tourists, especially those looking for authentic and engaging experiences (Pine and Gilmore, 2000).
The aim of this paper is to grasp the role of cultural events in this context, considered as creative and innovative output of processes of knowledge accumulation and sharing. Specifically, the focus is on the team as a social context where creativity may happen. In terms of events, the main research questions are:
– Which characteristics do project teams need to have in order to stimulate creativity and innovation? What is the role of the team-leader?
– Which approach to regional governance is more effective in stimulating creativity and innovation at Destination level?
To this end, this paper on one hand presents first a theoretical analysis aimed at clarifying the relationships between creativity, innovation and knowledge in tourism, carried out through a critical analysis of literature on creativity and innovation, on the other hand it highlights the relationship between creativity, innovation and knowledge within the conceptual framework of Destination Management studies.
On the empirical level, the aim is to analyze cases of Italian events, highlighting underlying creative and innovative processes.
Despite research limitations related to the small number of cases analyzed, the study reveals the importance of innovation processes in local tourism offering. These are reflected in the organization of events by leveraging creativity inside and outside the destinations open cognitive systems.